Mario Kart 8 Deluxe sold nearly half a million copies on its first day on sale in the US alone. The game sold over 459,000 physical and digital sales in the US. According to Nintendo that’s about a 45% attach rate, or very nearly 1 copy for every 2 Switch consoles out there. That’s a huge number for a re-release, though not quite the 102% attach rate we saw with The Legend Of Zelda: Breath Of The Wild.
The previous record holder for fast-selling Mario Kart game was Mario Kart Wii which sold 433,900 units on launch day back in 2008, well before digital sales were a driving force in the console business.
In my review of Mario Kart 8 Deluxe, which I gave a 10/10, I wrote:
I’m not sure the handful of new characters and items plus a robust Battle Mode is enough to justify a second purchase. You’ll definitely have fun with the Battle Mode, which is absolutely great and finally up to par with the rest of the game. But if you were anything like me you sunk many, many hours into Mario Kart 8 on Wii U already. I’m a little less enthusiastic returning to the game—not because it’s anything short of great, but because I’ve played these tracks so many times so recently. Will four modes and eight new battle maps be enough to keep me interested for long? It’s hard to say. I’m certainly happy I can finally play proper Battle Mode with my kids. Ultimately, this is a decision for returning players that won’t come easy unless you have some extra cash burning a hole in your pocket. It’s certainly a fantastic game to have on the Switch, but it’s only a little new and it costs full price.
I guess this wasn’t too much of an issue for Switch owners and Mario Kart fans. It’s certainly fantastic news for Nintendo, which seems to have really turned a corner with the Switch.
Nintendo’s release schedule through the summer remains strong, avoiding the big gaps the Wii U faced early on, with games like Minecraft: Nintendo Switch Edition (May 11), Ultra Street Fighter II: The Final Challengers (May 26), ARMS (June 16) and Splatoon 2 (July 21) all landing on the system.